Music Promotion and Marketing tips for Indie Musicians
What ELSE do you need for a successful music release besides the mastered music files? A lot! Let’s talk through both the big-picture and nitty-gritty things you’ll want to prepare before you launch your next…
Let’s be honest, there are some things about being an independent musician that kinda suck. There are (at least) five common personal and professional struggles that go hand-in-hand with creative pursuits. And in this episode…
Imagine a terrifying world where you’re an… independent musician. Boo! In this spooky Halloween-themed episode, Kevin and Chris talk about musician horror stories — both the kind that are common amongst DIY artists and a…
How did an artist who’d been told NO by everyone in the industry blaze her own path to success using TikTok? In this episode, Britnee Kellogg reveals the details behind her massive achievement, sharing the…
When recording artists are just starting out, they often overcomplicate things that are simple, and underestimate things that will be difficult. This confusion might just be a matter of inexperience, and the artists will learn…
No matter what genre of music you make, TikTok is one of your biggest opportunities for finding fans and building an audience today. If you still feel like you’re sitting on the sidelines while the…
One of our most frequently asked questions is “How can I promote my music?” In the era of limitless opportunities for music promotion on social media, through email and with new formats like short-form video,…
If you think you need to spend thousands of dollars shooting a professional looking music video just to get people to watch, think again! Short-form video platforms like TikTok and Instagram Reels and trusty standbys…
With hundreds of attendees both in person and virtual, dozens of presentations from industry insiders and countless jam sessions, mentoring workshops and after parties, the 2022 DIY Musician Conference was the biggest and best indie…
Live music is officially back! If you’re an artist who plays live often, Bandsintown is an essential tool for listing and promoting your shows.From notifying fans about when you’ll be in their area, to recommendation…
Touring and playing live can be a great way to expand your audience, sell merch and interact with your existing fans. But there are also many things that can go wrong on the road. From…
Before anyone ever hears your music, they need to be convinced to listen. Maybe they’re getting a recommendation from a friend or they see a cool Instagram ad or blog review. Maybe it’s an eye-catching…
With Kate Bush’s “Running Up That Hill” and Metallica’s “Master of Puppets” seeing runaway success after their placement in Stranger Things, sync licensing is back in the news. While these are classic hits from veteran…
Even in the age of singles, there are many benefits to releasing an album. Learn why you should keep albums part of your release strategy, and how to successfully release an album.
With 60,000 new tracks released on Spotify every day, you need an advantage that will help your music rise above the noise and get noticed amidst that daily mountain of new music.You can’t leave it…
Most people in the world don’t know what it’s like to put themselves and their ideas out into the world. There’s a level of vulnerability involved in releasing your music for others to hear. These…
If your songs do well on Spotify, it means reach and revenue for your music. Sending the right signals to Spotify can lead to huge audience growth driven by personalized playlists like Discover Weekly and…
Having a plan and using the right tools is essential to building an audience for your music.In the second part of our two-part series Music Marketing 101, you’ll learn how to market your music on…
Do you want music fans to hear your music, love it and stick with you for life? Of course! But that doesn’t happen automatically. It takes marketing to achieve this goal. And not just marketing,…
Are you looking to make more money from your music? Of course! We all are.The good news is there are more revenue streams for artists out there today than there have ever been. But most…
Supercharge your Link in Bio here: https://withkoji.com/@kojidiymusician Cover songs can be an amazing way for you to build an audience and reach new fans, but there are some right and wrong ways to do them….
The DIY musician podcast has been going strong for 15 years, and this is our 300th episode! This episode is a celebration of the amazing independent artists that make up now-massive segments of the music…
Growing and maintaining a sustainable music career is always a hot topic, especially as opportunities around music monetization continue to evolve. While some artists express frustration regarding streaming payouts, there are many more dependable ways…
If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually…
Whether you’re just starting out or it’s been a while since you’ve released new music, it’s important to find real, true fans. These are people who love your music for what it is, not because…
Real, live, in-person gigs are finally happening again! That means you should start thinking about getting back out on the road and on stage. But what if it’s your first time out, or your first…