A strategic partnership is a relationship between the artist/band and a company that wants to use music in a way that enhances the products they promote. With all the doom and gloom about the music industry that’s out there, the one big positive that usually gets overshadowed is that music consumption is at an all time high. Businesses, companies, and organizations all recognize that fact, and they’re turning to music to help sell their products. The company gets great music to help their branding, and the artist gets access to a much larger audience. In this episode, you’re going to hear from two different independent artists that used a strategic partnership to help move their music career forward. The first is Steve from the band Hullabaloo and the second is Lisa Lynne, who had an amazing partnership opportunity land in her lap after simply listing her album on CD Baby for sale.  We hope these stories get your creative wheels spinning on new ways you can reach people with your music.
You can hear Hulabaloo here – http://www.cdbaby.com/Artist/Hullabaloo
Lisa Lynne can be found here – http://www.cdbaby.com/Artist/LisaLynne
Heard the Buzz about Google Buzz? How about the case of the disappearing music Blogs on Blogger? The Podcasters discuss these topics, share some stories from their own music adventures and revisit last weeks interview with Brian Mazzaferi from I Fight Dragons. Plus your calls and emails AND a very special offer from CD Baby just for our Podcast listening audience.
Brian is a member of the Band I Fight Dragons, who after their first year, find themselves signing a major label record deal. What’s interesting is the events that led them to that deal were very focused DIY tactics that built an enormous amount of buzz and started generating consistently strong sales for their music. We’ve talked to numerous solo artists in past episodes that have built a full time career going completely the DIY route, but in Brian’s opinion it’s still tough as a band that might have 4-5 members to generate enough income on their own to sustain a living for that many people with out some sort of larger machine behind them. He highlights that for bands we might still be in a middle area between the old music business models and the models of the future. I think you’ll find Brian’s insights to be thought provoking and possibly a slightly different take on where things are in the industry. Plus he shares some great DIY tips that has helped them make strong connections with the fans.