#250: Social media marketing hacks
Promoting your music on social media can eat up a lot of your time. Sadly, most artists waste that precious time using social media in ways that are rote and uninspired. In this episode, Kevin…
#249: Evolving with the music business
The music business is constantly evolving. Streaming dominates. Markets are truly global. The way people promote & monetize music shifts every year. And videos are growing shorter and more important than ever before. In this…
#248: TikTok 101 for musicians
TikTok has more than half a billion active users, it’s the most downloaded app in the world, and the entire platform runs on music! Now that CD Baby is delivering YOUR music to TikTok, Kevin…
#247: Dave Cool – Building a compelling artist website
Having your own pro website is even MORE important in an age where fan relationships are often owned by anyone but the artist. In this episode, Bandzoogle’s Dave Cool talks about creating a good experience…
#246: Starting your music career from the beginning
First time releasing music? Returning to music after a hiatus? Where do you even start? With a plan — then you build the foundation. In this episode, Kevin and Chris outline the basic steps artists…
#245: Merch sales and your music career!
What kind of merch is selling in the streaming era? How do you experiment with t-shirts and other kinds of band merch without going broke? In this episode, Kevin and Chris talk through some of…
#244: Rick Barker – How to monetize your Instagram
With over 600 million users on Instagram every day, you need your IG game to be strong. In this session recorded at the 2019 DIY Musician Conference, Rick Barker shows you how to use IG…
#243: What record companies don’t want you to know
“Everything about my music career will get better, easier, bigger, once I’m on a label.” That’s what musicians tell themselves, and in most cases it isn’t true. In this episode, Kevin and Chris talk about…
#242: 5 things you need to know about mastering that have nothing to do ...
Music mastering can be the mysterious and stressful punctuation at the end of your creative recording process. Or it can bring out the best in your music, making it ready for streaming, CD, or vinyl….
#241: Building a story into your marketing plan
Musicians are natural storytellers, but for some reason we don’t apply that talent to our music marketing. The best music marketing conveys a story that makes someone want to DO something with your music. In this…
#240: How to dominate in a niche market – Simon Tam’s advice...
The world’s most successful artists, brands, and companies have one thing in common: They understand their true fans. If you want to build a sustainable, thriving music career, you’ve got to understand how to work…
#239: 7 things we just learned about pursuing a music career
You can learn a thing or two (or seven) when you hang out with 1000+ DIY musicians for an entire weekend. In this episode, Kevin and Chris talk through their “takeaways” (which is an annoying…
#238: DIY Musician Podcast Live – Crowdfunding is dead. What’s next?
Once upon a time crowd funding (or fan funding) offered artists the illusion of musical streets paved with gold, all paid for by their adoring fans. Fast forward to today, where many artist have hitchhiked…
#237: 6 months of music news in 60 minutes
Catch up on the first half of 2019’s big music stories in less than an hour! Kevin and Chris talk through a number of recent news items that relate to independent music-makers. Plus, listener calls…
#236: The 7 most important things to know about distribution in the stre...
Musicians make a lot of assumptions about what it means to “distribute” a track or album. In the wake of Spotify jumping out of the distribution game (almost as quickly as they jumped in), what…
#235: 5 things that can crush the soul of musicians (and how to avoid th...
A life in music is full of high highs and low lows — but being down doesn’t mean you have to stay down. In this episode, Kevin and Chris talk about five common ways musicians…
#234: The 2019 DIY Musician Conference preview
3 days could change the course of your whole music career. In this episode, Kevin and Chris discuss what sets the DIY Musician Conference apart from other industry events, and they preview some of the…
#233: Building a powerful setlist
Are listeners leaning in at your gigs, or are they tuning you out? There are many ways to build a solid set list, but lots of ways to lose your audience too. In this episode,…
#232: Before you choose your artist or band name, listen to this!
A good band name is hard to com by. Before you decide what you’re going to call yourself as an artist, listen to this episode. Kevin and Chris list a number of common problems with band…
#231: Creating a livestream experience with your fans
Live-streaming gives you as a DIY musician a consistent, low-cost way to reach listeners on huge social platforms like Facebook, YouTube, Twitch, and more. You can also format your broadcasts in a number of ways:…
#230: Have your say – what musicians want to know pt 2!
In this listener feedback episode, Kevin and Chris answer emails and calls from DIY musicians who are wondering how to market their music in the streaming world, how to brand themselves, how to make sure…
#229: How to build your list and make a profit giving away your music
In this live taping of the DIY Musician Podcast, CD Baby’s Kevin Breuner and Chris Robley compare notes on how they launched and managed their “Free + Shipping & Handling” campaigns to give away their…
#228: How to find a producer that won’t drive you mad
A good producer can turn your songs into masterpieces. But a bad producer can ruin more than just your recordings. They can sap your self-confidence, wreck your reputation, and exhaust your energy and bank account….
#227: Marketing trends to watch in 2019
The foundations of music marketing stay pretty solid: capture attention, offer value, lead listeners on a journey from awareness to action. But the house you build on that foundation is always shifting. What older marketing…
#226: The new way to market your music!
At CD Baby, we are always looking for new and innovative ways for artists to market and promote their music. That’s why we’re happy to announce Spotify audio ads and banner ad targeting as a…
#225: 25 ways you’re sabotaging your music career
Are you standing in the way of your own success? Are you accidentally making it harder to accomplish your music goals? In this episode Kevin and Chris talk about 25 kinds of self-sabotaging artist. Are…
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