Few people are going to notice your music simply because you’ve made it. You have to do something ELSE to get attention, and online advertising opens up an affordable way to create awareness, stir interest, and build a fanbase as an independent musician. In this episode, Kevin and Chris talk about advertising for musicians, the power of a new interactive ad tool, and much more.
Archives for August 2020
#261: What musicians need to know about Instagram Reels
Musicians, it’s time to get Reel. Instagram Reels — Facebook’s answer to TikTok — is now available, and your music can be there too! In this episode, Kevin and Chris discuss the features of Instagram Reels, why it matters for your music career, and what it means for TikTok. Plus, gossip and rants about Spotify’s Daniel Ek, listeners calls, and more.
DIY Musician Stories #5 : Maya de Vitry
Maya de Vitry is a singer, songwriter, and multi-instrumentalist.
In this episode Maya tells us about releasing her beautiful album How To Break a Fall just as the pandemic started to hit. Maya and Montse also chat about holding day-jobs as an artist, self-forgiveness, and social media breaks.
#260: Creating videos for 2020 and beyond
When it comes to creating videos to promote music, most artists and labels are still operating under that old paradigm of one “Official†music video, which drastically limits their reach and potential impact they get from video. In this episode of the podcast, Kevin is joined by Diarmuid Moloney, the CEO and Co-Founder of Rotor Video to discuss how developing a video strategy in 2020 and beyond looks very different than what we were used to in the past.
DIY Musician Stories #4 : Sunny War
Sunny War is a Folk-Punk musician based in LA.
In this episode, Sunny talks about moving from addiction into music, on the perils of social media, on her experiences busking, on finding meaningful ways to stay in touch during quarantine, and she tells us what she’s listening to right now.