The cell phone has rapidly evolved. It’s hard to even think of another technology that has changed as quickly as mobile phone technology. The way we use our phones has changed drastically as well. What started as just a portable phone, has turned into what is now basically pocket computer. In many cases, the actual phone is the least used feature of the device.

In this episode, we talk to Bill Thompson, from Full Sail University, who teaches a course on Mobile Marketing & Commerce. For the indie artist, the mobile phone offers a world of possibility. It takes the technology formerly only available on our home computers, and puts it into real world situations where interactivity can be maximized.

The Mobile Marketing Association website can be found here – http://www.mmaglobal.com/