DIY Musician Podcast

Music Promotion and Marketing tips for Indie Musicians

#086: Chris Anderson – all about FREE

Giving away music for free: does it help or hinder an artist’s career? There are those who believe that giving away music devalues it and makes it disposable. Others believe that free music is an essential marketing tool that artists can use to expand their reach and build their fan base. Both Schools of thought offer valid points. We’ve invited Chris Anderson, Author of the book FREE: The Future of a Radical Price to discuss his views on the subject. His book explores the way businesses and content creators are using ‘Free’ as a way to expand their reach.  The interview just scratches the surface of the ideas covered in Chris’ book, so I encourage you to check out the book which you can find at the links below, and yes, the audio book version is free.

You can download the free audio book from iTunes here.

Get the paperback version from Amazon here.

https://podcast.cdbaby.com/PodcastAudio/DIYMusicianPodcast_Episode086.mp3

#049: Dave Kusek – Getting an Education Online

Dave Kusek is a musician who has been inventing the future of music for the past twenty-five years. He was one of the first to capitalize on the commercial potential of computers and music. As an early synthesizer and electronic music pioneer, Dave cut his teeth on innovation.  Today, Dave Kusek is innovating at Berklee College of Music in Boston, Mass., the premier school for aspiring professional musicians for over half a century. Dave runs Berklee Press, as well as leads Berklee’s major initiative to expand music education worldwide, through an online music school at Berkleemusic.com. An associate professor of music business at Berklee, Kusek also finds time to run Digital Cowboys, his consulting firm.

Have you attended one of Berklee’s online courses?  Please share your experience by leaving a comment below.

https://podcast.cdbaby.com/PodcastAudio/DIYMusicianPodcast_Episode049.mp3

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