Music Marketing: it’s either the art of effectively communicating your story to potential fans or it’s an utter waste of time spent staring at computer monitors and smartphone screens. How can you tell the difference? How can you tell if your marketing “strategy” will lead you on a path towards success? In this episode, Kevin and Chris discuss the good and ill of social media, music apps, and internet marketing trends. Have an opinion? Call our listener line at 360-524-2209 or leave a comment in the show notes.
Archives for February 2016
Audio mastering is often the last, mysterious step in preparing a new song or album for mass consumption. Thatâ€™s if youâ€™re lucky. A lot of artists skip the mastering process for various reasons (time, budget, etc.), and the end results suffer. Now with the automated mastering service LANDR, you can instantly master a track, compare the results with your original mix, and â€” if you like it â€” pay a small fee to download the high-quality audio file. But how does it work? How does it stack up against an experienced mastering engineer? And what kinds of artists should be using LANDR? In this episode, LANDR co-founder and CEO Justin Evans talks with Kevin to answer all of these questions and more.
You can master a track right from your CD Baby member dashboard. Go HERE to sign in or create an account.
Want the full professional mastering experience? Check out The SoundLabÂ HERE.
Like it or not, photography plays a huge part in how people HEAR your music. Yep, itâ€™s true. Visuals are often the introduction to your artist story, and to the story of your music too. In this episode, talented commercial photographer Becky Yee tells us how to find a good photographer, set up a productive photo shoot, get the shots you need, or capture quality photos yourself â€” on the cheap. Say cheese!
You can find out more about Becky and here work HERE.
Want to move twice as many CDs at your next show? Hear all about the merch-table makeover that happened for Chris Robley during his seven-night residency last month, and how switching a few simple things around made a huge difference. In this episode, Kevin and Chris talk merch tips, pet peeves, and more â€” plus big news about Spotify, the RIAA, SoundExchange, and a crazy good deal on CD Baby distribution.
Get in on the $29 for 29 days deal. Check out the video HERE.