Most musicians are terrible at telling their story and describing their sound. Why? Weâ€™re inside the music AND the mind that made it, so itâ€™s easy to lose perspective. But a band that has a solid grasp on their branding has a huge advantage over acts that donâ€™t. In this episode, taped live at the 2016 DIY Musician Conference, Chris and Kevin lead you through a handful of exercises that will help you identify what makes you unique, and how to communicate it clearly to the world.