DIY Musician Podcast

Music Promotion and Marketing tips for Indie Musicians

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#303: Music Marketing 101, Part 1

Do you want music fans to hear your music, love it and stick with you for life? Of course! But that doesn’t happen automatically.It takes marketing to achieve this goal. And not just marketing, but GOOD marketing. Learn how to effectively market your music to grow your audience in part one of our two-part music…

#302: 31 Music Revenue Sources

Are you looking to make more money from your music? Of course! We all are.The good news is there are more revenue streams for artists out there today than there have ever been. But most artists aren’t tapping into all of them. In today’s episode, we’ll be discussing ALL the revenue streams for your music….

#301: The RIGHT Way to Do a Cover Song

Supercharge your Link in Bio here: https://withkoji.com/@kojidiymusician Cover songs can be an amazing way for you to build an audience and reach new fans, but there are some right and wrong ways to do them. We’ll show you how to choose the best cover songs for different scenarios like live shows, studio recordings and social…

#300: The Indie Revolution Continues!

The DIY musician podcast has been going strong for 15 years, and this is our 300th episode! This episode is a celebration of the amazing independent artists that make up now-massive segments of the music industry. It’s a celebration of all the people past and present here at CD Baby, who work tirelessly behind the…

#299: Adam Ezra – Making $200,000 From Your Artist Website

Growing and maintaining a sustainable music career is always a hot topic, especially as opportunities around music monetization continue to evolve. While some artists express frustration regarding streaming payouts, there are many more dependable ways to earn revenue from your music.Independent roots rock artist Adam Ezra has been proactive in connecting with his dedicated fans….

#298: Promote Your Music with Videos That ACTUALLY Go Viral

If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually achieving hit status on the social video platforms is difficult. That’s why we brought in experienced musician and viral content…

#297: How to Find Your First True Fans

Whether you’re just starting out or it’s been a while since you’ve released new music, it’s important to find real, true fans. These are people who love your music for what it is, not because they know you personally. In this episode of the DIY Musician Podcast, you’ll learn how to find those first fans…

#296: How to Book Gigs in 2022

Real, live, in-person gigs are finally happening again! That means you should start thinking about getting back out on the road and on stage. But what if it’s your first time out, or your first time in a long time? Or you’re just looking for a leg up in the hyper competitive world of independent…

#295: The Post-Pandemic Plan for Musicians

After two years of false starts and canceled tours, it’s finally time to plan for a post-pandemic music career. But with so many changes in the music industry, how do you get back on track? We’ll review the challenges you’ll face and provide helpful tips on booking tours, getting back on stage, marketing your music…

#294: Before you remove your music, listen to this!

You’ve likely seen some famous artists announcing they’re removing their music from streaming platforms like Spotify. These major artists can have an equally major influence on the music industry, and they may even inspire independent musicians to remove their own music from streaming platforms. But is this something indie artists should do? Why would they…

#293: NFTs for Musicians, Pt 2

You might know what NFTs are, how they work and how to create and sell them. But…should you? That’s a totally different question. In part two of our series on NFTs, we talk through some of the opportunities AND challenges when it comes to musicians creating and selling NFTs.   Distribute, monetize, and promote your…

#292: NFTs for Musicians, Pt 1

NFTs have been hyped as digital collectibles; as a way of building community; as a new format that could potentially revolutionize the music industry; as a way to return value directly to artists for their work. But what is the real opportunity for NFTs with musicians? Is there real profit to be made? Or are…

#291: Making an impact with cover art

The cover art for your single or album is one of the first points of contact that you have with your listeners, so it’s important to make a compelling first impression. After all, your cover art won’t just live on streaming platforms. It might also inform your social media presence, your videos, your website design,…

#290: What every artist needs to know about mechanical royalties

What are mechanical royalties and how do you get them? If your music is not listed with the MLC, you’re missing out on mechanical royalties you’ve earned. That’s YOUR money! So how do you collect it? And just what is the MLC? We interviewed CEO Kris Ahrend for all the details, so this is a…

#289: 10 creative challenges to get you out of your songwriting rut

Writer’s block happens to everyone, but that doesn’t mean it isn’t frustrating when you’re trying to create and coming up blank. If you’ve found yourself in a songwriting slump, try these fun challenges to dig out. You’ll emerge with a new perspective on your creative process, a revived outlook on music and — most importantly…

#288: Is social media dead for musicians?

When it comes to sustaining your music career, is social media… Dead? Dying? A zombie? Still the greatest tool we have, even though it’s killing our souls one post or doomscroll at a time? In this episode, Kevin and Chris take stock of the state of affairs with social media and its ability to move…

#287: The new rules for cover art

Contrary to the old idiom, people DO judge a book by its cover. And the same goes for music. If your release’s cover artwork is blurry, unnecessarily cluttered or just downright ugly, it could put off potential fans before they even click “Play.” In Part 1 of our 3-part series on cover art, we warn…

#286: Music predictions for 2022

Given that there’s no ONE path to success these days, CD Baby has made sure to empower artists in a myriad of ways: digital music revenue, publishing administration, sync licensing, physical manufacturing and distribution, social video monetization, label services, and more. That’s a LOT of the music industry right there. Which also means we have…

#285: What independent musicians can learn from The Beatles’ Get Back

It may feel like there are few applicable lessons to learn from the unrivaled career of The Beatles. They were icons. They were giants. They were… mere mortals? Yep. Humans, just like the rest of us working musicians — bouncing between frustration and inspiration, struggling against their own flaws. And Peter Jackson’s recent 8-hour documentary ‘Get…

#284: Releasing music for the first time

Are you planning to release your first song? Or… your first song in a while? There is a lot you’ll encounter along the way that might be new to you. Let’s talk about all the things you’ll need and need to know to ensure your music gets out there as quickly and efficiently as possible….

#283 – Bryan Ewald: Artist endorsements and diversifying revenue

Even megastars “piece it together.” Ticket sales, merch, streaming, publishing, appearances, sponsorships, the list goes on. But how can a DIY musician earn a living via a diversified revenue stream that includes production, session work, and teaching? And how do you score a major endorsement deal at the indie level? In this episode, Kevin interviews…

#282: Band Vs. Solo Artist – How You Make Decisions

One decision, whether to go solo or work with a group, can have a huge impact on how you make, market, and monetize your music. In this episode, Kevin and Chris talk through some of the differences and similarities between those two alternate paths for your music career. Plus listener questions. Distribute, monetize, and promote…

#281: E-commerce 101 for musicians

What separates full-time from part-time musicians often comes down to merch sales — not just at gigs, but ONLINE too. Do you have YOUR e-commerce game dialed in? Are you profitably selling shirts, hats, CDs, vinyl, mugs, posters, books, and VIP experiences to your website visitors and social followers? In this episode, Kevin and Chris talk…

#280: Jackie Venson – Adapting for success

In this episode, which was recorded at the 2021 virtual DIY Musician Conference, Jackie Venson details how she adapted for continued success during the uncertain times brought on by the pandemic. Not only has she maintained her career trajectory, but it has thrived in new ways she didn’t expect. Distribute, monetize, and promote your music…

#279: Productivity hacks for musicians

As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience’s attention span is shortening, so you feel the pressure to be MORE productive than ever. It can be a grind. So how do get things done, on time, every time, without burning out?…

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