Music Marketing Archives - DIY Musician Podcast

#140: Roundtable – The Biggest Album launch in History?

In this edition of the remarkably entertaining and educational DIY Musician Podcast, The Bolt has a baby, Kevin launches a fan funding campaign (and gains a few grey hairs in the process) and the Podcasters discuss the surprise album release by U2. U2 partnered with Apple to give all iTunes users free access to their newest album. Apple and U2 are calling this the largest record release of all time. But not everybody is happy about the way Apple went about it.

In the news: CD Baby launches CD Baby Free! Now you can sell music on CDBaby.com without signup fees. More info on CD Baby Free here. Soundcloud is getting in the advertising game and select artists may reap the benefits. But will Soundclouds changes benefit indie musicians? Also . . . streaming music subscribers are growing in leaps and bounds.

Tune in for all this goodness and more!

#139: Jack Conte – Turning fans into patrons

Jack Conte became well known for being half of the musical duo that makes up the band Pomlamoose. A few years back Pomplamoose burst onto the scene through the usage of YouTube and â€œvideo songs.â€ You can hear more about that video song concept in episode 96 of our podcast.

In this episode, Jack is back with a new concept and a new company called Patreon. With the desire to find a simple way for Pomplamoose to collect a small amount of money from fans every time a new video is released, Jack decided to build his own solution. The result was www.Patreon.com . Patreon helps artists turn fans into patrons, who support them monetarily whenever new art is released.

If youâ€™ve been considering the different fan funding models out there, this is definitely one to check out.

Link to previous episode Jack was on:
https://podcast.cdbaby.com/2010/07/096-jack-conte-pomplamoose-and-the-video-song/

Patreon: http://www.patreon.com

#135: Roundtable – Does your artist image matter?

Soundcloud removes music creation tools from their popular app. Google buys Songza. Music Vault opens their vault by publishing 12,000 concert videos on YouTube. The podcasters discuss a recent blog article from the DIY Musician Blog by Brandon Seymour Your image is more important than your music â€” especially if youâ€™re an indie artist. Plus, your emails and phone calls!

Mentioned in this Podcast:

Read the study at West Point HERE

#132: Mike King – Music Marketing

In this episode of the DIY Musician Podcast, Kevin interviews Mike King, instructor and CMO of the Berklee OnlineÂ school of music. Â Mike has written and teaches four courses forÂ Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution;Â andÂ Music Business Trends and Strategies. He’s also author ofÂ Music Marketing: Press, Promotion, Distribution, and Retail (published by Berklee Press in 2009).

Mike King has worn many hats over the course of career, from intern at Ryko Disc to running the largest online music school in the US. Mike discusses how the music business has changed over the years, what challenges musicians face today, and what marketing techniques work and which don’t.

If you’re interested in growing your fan base, and marketing your music, don’t miss this podcast.

#131: Ari Herstand – Should You Pay to Play?

Ari Herstand is aÂ singer/songwriterÂ andÂ bloggerÂ based inÂ Los Angeles,Â California. Ari has played over 600 shows andÂ writes about being an independent musician on his blog,Â Ari’s Take.Â He also regularly contributes to popular indie music news and advice sites, including our very own DIY Musician Blog.

In this episode, Ari sits down with CD Baby’s Kevin Breuner to talk about the phenomenon of â€œpay to playâ€ gigs for bands. Ari recently penned an article on the subject and it garnered quite a bit of attention, not to mention a lot of interesting responses. Before you consider paying for a gig, listen to Ariâ€™s take on this controversial practice and learn how to look out for the pitfalls and scams that can leave an unwitting band in the lurch.

Get more info aboutÂ Ari and his music atÂ http://ariherstand.com

Check out his new album Brave Enough HERE.

#130: Benji Rogers – Fan Participation and Pledge Music

Benji Rogers founded Pledge Music to help musicians and fans share in the experience of creating albums. 6 years ago when Benji started Pledge Music, there were fan-funding platforms popping up left and right, but nothing that really focused on fan participation.

Benji explains that fans are given “thousands ways to buy music,” but what they are not getting is really compelling reasons to participate in an artists life.”

Benji believes that traditional crowd funding focuses too much on the amount of money being raised and not enough on the creative process and the artist-fan relationship. Pledge Music is designed to bridge that gap.

Questions or comments about this episode? Let us know in the comment section below!

#129: Ariel Hyatt – Fans, Fears, and Funding

Kevin interviews Ariel Hyatt, digital strategist, international speaker, author, and owner of Cyber PR. Ariel shares social media tips, music career advice, and her experiences and insights with crowd funding.

Ariel stresses that artists need to move past vanity metrics (likes, shares, and followers) and work on making real connections with real people. “Share, don’t sell” she says, referring to how artists should interact with fans. She also stresses that it’s important to build an email list, so that artists can connect with their fans beyond the confines of social networks like Facebook.

Ariel also discusses her upcoming book on crowd funding, and insights from her own experience raising funds via crowd funding.

Don’t miss this episode!

#003 : Alicia Rose – The woman behind the curtain

Club bookers can be an elusive bunch, but they stand between you and your next gig. Who is Alicia Rose? She books the musical talent at one of Portland’s hottest clubs, the Doug Fir Lounge. Both nationally touring acts and local bands alike, covet the chance to take the stage at the Doug Fir. So what does it take to make an impression on a booker like Alicia? Well first of all, you’ve got to know how to say hello! Alicia makes it clear that getting to know the people behind the scenes is an important step that many musicians neglect and then suffer the consequences. So take her words to heart as you approach the club booker in your local music scene. Now go get your foot in the door and your band on stage!

Check out the Doug Fir Lounge click here!

Glossary
(Alicia mentions these other Portland clubs in her interview)

Berbatis Pan
Dantes
Ash St. Saloon

The intro theme song is by our very own Chris Robley

The featured music in episode 3 is by Boy Eats Drum Machine

#001 : An Introduction & We Make Mistakes!

Welcome to the maiden voyage of the DIY Music Podcast! We start off with an introduction to the podcast by our host Kevin, and then jump into the very first DIY Music Podcast roundtable discussion. For this segment, Kevin will be joined by Chris and Robert to discuss some of their own musical foibles, bungles, mishaps, and misunderstandings. Our conversation really just scratches the surface as we could have gone on for hours, maybe even days, talking about all the not-so-smart things we’ve done in our musical pursuits. We hope our discussion helps prevent the same mistakes in your musical journey! If you’re wondering about who we are, check our profiles on the About page.

The music featured in this episode is by our very own Chris Robley. You can hear more by clicking here!

https://podcast.cdbaby.com/PodcastAudio/DIYMusicianPodcast_Episode001.mp3