KevinB, Author at DIY Musician Podcast

#144: Roundtable – Are you optimistic with where music is going?

Is today’s music industry healthier than ever? That’s what rock’s resident curmudgeon Steve Albini thinks. Yes, the legendary recording engineer who once compared the music biz to a long trench filled with human feces now finds himself “both satisfied and optimistic about the state of the music scene.” In this episode, Kevin and Chris discuss the reasons for Albini’s change of heart and what it means for DIY musicians, plus news about YouTube’s newly launched music subscription service, and more.

See Steve Albini’s complete keynote address here -Â https://www.youtube.com/watch?v=Lz_CPzuwSk4

#143: Dave Kusek – New Artist Model

Dave is the founder and former CEO of Berkleemusic, the worldâ€™s largest music school, where he’s helped teach tens of thousands of students around the world and created hundreds of online music courses.

He also co-wrote the book The Future of Music, which has sold over 50,000 copies. In that book, a future music industry of iPhones, Siri, Spotify, and more were foretold. Daveâ€™s newest venture is New Artist Model where he hopes to continue to educate artists and send them on a path to turning their music career into a business. You can find New Artist Model on the web at http://newartistmodel.com

#142: Roundtable – The Coolest Fan Funding Campaign

Welcome to the “coolest” episode of the DIY Musician Podcast. In the news, YouTube has paid out over a billion dollars in content ID revenue, Bono apologizes for assaulting your iPhone with his new album, and Pandora launches AMP. In other news, one of our beloved podcasters is leaving the show (sniff). Listen and pay your respects to the man with many names. Also, join the podcasters for a lively discussion about the runaway Kickstarter hit, The Coolest Cooler. What does the Coolest have to do with music marketing? You’ll have to listen in to find out.

Mentioned in this podcast:

Cialdini’s 6 principles of Influence

#141: Gretchen Peters – From Songwriter to Performer

Gretchen Peters is a Grammy nominated, Nashville singer-songwriter who has always been fiercely independent and true to her own vision. In fact, she’s managed to retain ownership of all her music.

Gretchen began her career as a songwriter in Nashville, but struggled at first to gain success as a performer (who also performed original music). Gretchen talks about the Nashville songwriting industry: how it was, how it has changed, and how she found success writing songs for big name artists.

Join us as Gretchen describers a journey of music, songwriting, performing, and staying independent.

#140: Roundtable – The Biggest Album launch in History?

In this edition of the remarkably entertaining and educational DIY Musician Podcast, The Bolt has a baby, Kevin launches a fan funding campaign (and gains a few grey hairs in the process) and the Podcasters discuss the surprise album release by U2. U2 partnered with Apple to give all iTunes users free access to their newest album. Apple and U2 are calling this the largest record release of all time. But not everybody is happy about the way Apple went about it.

In the news: CD Baby launches CD Baby Free! Now you can sell music on CDBaby.com without signup fees. More info on CD Baby Free here. Soundcloud is getting in the advertising game and select artists may reap the benefits. But will Soundclouds changes benefit indie musicians? Also . . . streaming music subscribers are growing in leaps and bounds.

Tune in for all this goodness and more!

#139: Jack Conte – Turning fans into patrons

Jack Conte became well known for being half of the musical duo that makes up the band Pomlamoose. A few years back Pomplamoose burst onto the scene through the usage of YouTube and â€œvideo songs.â€ You can hear more about that video song concept in episode 96 of our podcast.

In this episode, Jack is back with a new concept and a new company called Patreon. With the desire to find a simple way for Pomplamoose to collect a small amount of money from fans every time a new video is released, Jack decided to build his own solution. The result was www.Patreon.com . Patreon helps artists turn fans into patrons, who support them monetarily whenever new art is released.

If youâ€™ve been considering the different fan funding models out there, this is definitely one to check out.

Link to previous episode Jack was on:
https://podcast.cdbaby.com/2010/07/096-jack-conte-pomplamoose-and-the-video-song/

Patreon: http://www.patreon.com

#138: Roundtable – The importance of email marketing

In the news, CD Baby gets featured in the New York Times. A study finds that 91% of people surveyed use YouTube to listen to music before they buy it. BandPage now allows artists to sell merch and more on Spotify. And CD Baby launches a new music player!

The Podcasters also discuss the importance of email marketing to the modern artist. Is building an email list still worth it? Is social media a replacement for email? What techniques should artists use to build and maintain an email list? Listen in and leave your feedback in the comments below!

#137: Shanta Thake – Getting the Attention of a Club Booker

Shanta Thake books artists and bands at Joe’s Pub at the Public, one of New York City’s most celebrated venues for emerging and established performance artists. (They book an astonishing 800 shows a year). Named for Public Theater founder Joe Papp, Joeâ€™s Pub debuted in 1998 and plays a vital role in supporting young artists while providing established artists with an intimate space to perform and develop new work. If you’re an artist trying to get the attention of club bookers, or book a tour, don’t miss this episode!

#135: Roundtable – Does your artist image matter?

Soundcloud removes music creation tools from their popular app. Google buys Songza. Music Vault opens their vault by publishing 12,000 concert videos on YouTube. The podcasters discuss a recent blog article from the DIY Musician Blog by Brandon Seymour Your image is more important than your music â€” especially if youâ€™re an indie artist. Plus, your emails and phone calls!

Mentioned in this Podcast:

Read the study at West Point HERE

#134: Shannon Curtis – No Booker, No Bouncer, No Bartender

Shannon Curtis is a touring musician and author. Her new book, “No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too)” explains how independent artists can make more money and build more meaningful fan relationships by performing in homes instead of traditional music venues. Shannon shares stories and advice from her experiences playing living rooms and tells us how she discovered house concerts in the first place.

GET THE EBOOK ON AMAZON
GET THE PAPERBACK FROM SHANNON’S SITE

#133: Roundtable – Is Music Dead?

Is music dying? Recent comments by Apple’s Eddie Cue, who spearheaded Apple’s iTunes store, suggest the music industry may be taking its last gasp:

“Music is dying,” said Cue. “It hasn’t been growing. You see it in the number of artists. This past year in iTunes, it’s the smallest number of new releases we’ve had in years.”
– via readwrite

And, in other news, the internet is buzzing about a controversial announcement by YouTube. Listen in, and find out what the buzz is all about!

Articles mentioned in this show:

Apple Buys Beats Music

Apple Bought Beats Because â€œMusic Is Dying”

How Much America Listens to Music

Amazon’s New Fire Phone

#132: Mike King – Music Marketing

In this episode of the DIY Musician Podcast, Kevin interviews Mike King, instructor and CMO of the Berklee OnlineÂ school of music. Â Mike has written and teaches four courses forÂ Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution;Â andÂ Music Business Trends and Strategies. He’s also author ofÂ Music Marketing: Press, Promotion, Distribution, and Retail (published by Berklee Press in 2009).

Mike King has worn many hats over the course of career, from intern at Ryko Disc to running the largest online music school in the US. Mike discusses how the music business has changed over the years, what challenges musicians face today, and what marketing techniques work and which don’t.

If you’re interested in growing your fan base, and marketing your music, don’t miss this podcast.

#131: Ari Herstand – Should You Pay to Play?

Ari Herstand is asinger/songwriter and bloggerbased in Los Angeles, California. Ari has played over 600 shows and writes about being an independent musician on his blog, Ari’s Take. He also regularly contributes to popular indie music news and advice sites, including our very own DIY Musician Blog.

In this episode, Ari sits down with CD Baby’s Kevin Breuner to talk about the phenomenon of “pay to play” gigs for bands. Ari recently penned an article on the subject and it garnered quite a bit of attention, not to mention a lot of interesting responses. Before you consider paying for a gig, listen to Ari’s take on this controversial practice and learn how to look out for the pitfalls and scams that can leave an unwitting band in the lurch.

Get more info about Ari and his music at http://ariherstand.com

Check out his new album Brave Enough HERE.

#130: Benji Rogers – Fan Participation and Pledge Music

Benji Rogers founded Pledge Music to help musicians and fans share in the experience of creating albums. 6 years ago when Benji started Pledge Music, there were fan-funding platforms popping up left and right, but nothing that really focused on fan participation.

Benji explains that fans are given “thousands ways to buy music,” but what they are not getting is really compelling reasons to participate in an artists life.”

Benji believes that traditional crowd funding focuses too much on the amount of money being raised and not enough on the creative process and the artist-fan relationship. Pledge Music is designed to bridge that gap.

Questions or comments about this episode? Let us know in the comment section below!

#129: Ariel Hyatt – Fans, Fears, and Funding

Kevin interviews Ariel Hyatt, digital strategist, international speaker, author, and owner of Cyber PR. Ariel shares social media tips, music career advice, and her experiences and insights with crowd funding.

Ariel stresses that artists need to move past vanity metrics (likes, shares, and followers) and work on making real connections with real people. “Share, don’t sell” she says, referring to how artists should interact with fans. She also stresses that it’s important to build an email list, so that artists can connect with their fans beyond the confines of social networks like Facebook.

Ariel also discusses her upcoming book on crowd funding, and insights from her own experience raising funds via crowd funding.

Don’t miss this episode!

#128: Roundtable – How Much Are Musicians Paid to Play? Part 2

Thinking about touring Canada anytime soon? Think again. Canadaâ€™s new exorbitant performance fees make it nearly impossible for non-Canadian independent acts to play there. iTunes radio is alive and may not turn out to be the Pandora killer that some assumed it would be.

We asked our listeners â€œHow much money do you pull in at a gig?â€ The answers might surprise you. Tune in to hear how artists just like you are â€˜bringing home the vegi-baconâ€™ in this action-packed episode of the Do-it-Yourselfâ€“Because-You-Love-it Musician Podcast.

#127: Roundtable â€“ The Pandora Problem

Pandora is one of the most popular internet radio apps available. Loved and listened to by millions, Pandora is also at the center of a heated debate about music streaming royalties. Pandora argues they are unfairly forced to pay royalties way above what terrestrial radio pays, while artist rights organizations believe artists and labels deserve every penny. Join the podcasters as they explore this sticky issue and offer their own insights. What are your thoughts on The Pandora Problem? Let us know in the comments below or give us a ring and leave a message 360.524.2209.

Mentioned in this show:

My Song Got Played On Pandora 1 Million Times and All I Got Was $16.89

Pandora Paid Over $1,300 for 1 Million Plays, Not $16.89

IK Multimedia’s iRig

#126: Dmitri Vietze – Selling Your Story to The Press

Dmitri Vietze is 14 year PR veteran and founder of StoryAmp, aÂ platform for connecting music providers and journalists. In this exclusive interview, Dmitri tells how artists can approach the press, get their music heard, and the holy grail: get written about in local or national press. Dmitri emphasizesÂ how important developing unique artist stories is for good PR. He explains how we all have important artist stories. We just need to discover and formulate them in a way that the press can draw from. You won’t want to miss the vital artist info in this podcast. Listen!

Also check out Dmitri’s free “Publicity Hacks” Guide packed with PR tips for Musicians.

#125: Roundtable – How Much Are Musicians Paid to Play?

In the news: Pandora’s controversial tactics to reduce what they pay artists. Japan is poised to take the lead as world’s biggest music seller. And Amazon releases its first “Cities That Rock List” a compilation of US cities that sell the most music.

In this episode we asked CD Baby musicians how much they get paid when they gig. Find out what what your fellow musicians are getting paid and get tips on how to make more money from your gigs and choose gigs that pay more than others. If you’re looking to make more than just drink tickets at your next gig, this episode is for you.

Let us know how much you get paid or ask us a question we can answer on the show.

#123: Roundtable – The Music Industry is About to Change

In the news: Public performance royalties; Twitter launches Twitter Music; Google launches Google Play ALL Access; Apple is on the verge of announcing the rumored “iRadio” streaming service, and more! Plus, the podcasters talk streaming revenues, streaming services, streaming promotion, and other challenges and benefits that will affect artists in the new ‘stream-what-you-want’ music landscape.

#122: Steve Rennie – An Artist Manager’s Story

Steve Rennie is a long time industry veteran who helped the band Incubus reach multi-platinum status. Now that Incubus is on hiatus, Steve is working to help independent artists learn about the biz with his website and video series at http://www.renmanmb.com. Learn about the artist management from the inside-out and take advantage of the insights from an artist manager that loves offering advice to independent artists.

#121: Justin Kalifowitz – All About CD Baby Pro

Music publishing is arguably the most confusing (and important) aspect of the music business. What kinds of royalties are you owed as a songwriter? Which royalties do performing rights organizations like ASCAP and BMI collect for you? Why is it so hard for independent artists to collect some of the money they’re owed? In this episode of CD Baby’s DIY Musician Podcast, we talk with publishing expert Justin Kalifowitz (SongTrust) and get the answers to all these questions and more â€”Â plus, we’ll discuss how CD Baby Pro solves many of these problems for artists with one simple solution.

#120: Roundtable – Are You Ready To Go Viral?

Rumors of the DIY Podcast’s demise have been greatly exaggerated. Mark Twain, on the other hand, is quite dead. In this episode of the DIY Musician Podcast, Chris, Kevin, and the Bolt investigate what a musician needs to be prepared for if he or she becomes suddenly successful online. Some artists seem to be ready and take full advantage of a viral event, while others are little-prepared and thus fall into a drug-infused tailspin that leads them to a life of debauchery and petty crime. Wouldn’t you rather be prepared? Find out what the podcasters have to say on the subject of viral preparedness.

Tuck, duck, and Rock n’ Roll my friends, the DIY Musician Podcast is back!

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