In this episode, which was recorded at the 2021 virtual DIY Musician Conference, Jackie Venson details how she adapted for continued success during the uncertain times brought on by the pandemic. Not only has she maintained her career trajectory, but it has thrived in new ways she didn’t expect.
The State of Streaming: CD Baby artist’s revenue increased 26% in 2020 over the previous year. What music platforms drove the most revenue? What does today’s fractured listening environment mean for your music promotion? In this episode, Kevin and Chris discuss the data and the story the numbers tell.
Can musicians succeed on YouTube if they’re not “YouTubers?” Yes, though there are many lessons musicians should learn from creators who use YouTube as it’s intended â€”Â managing a video channel with consistent programming. In this episode, Kevin and Chris discuss those best-practices, YouTube promotion tips, and how audio content is monetized on the biggest music platform in the world.
Every musician’s path is unique, but a lot of times we’re all wondering the same thing. How to reach new listeners during a pandemic? How to make sure our single releases build towards the album? What’s the best way to brand our music? Etc. In this episode, Kevin and Chris tackle some common listener questions at the start of 2021.
It’s a new year with many challenges still facing artist as they try to connect with music fans during a global pandemic. Take heart! Indie artists have always lead the charge when it comes to music promotion innovation and adapting to tough circumstances. In this episode, Kevin and Chris discuss what you’ll need in order to make 2021 your best year yet!
Whether you’re launching a new album, promoting a livestream, or trying to shoot for something bigger like a Grammy nomination, getting your fans onboard can be a challenge. In this episode you’ll hear how Cheryl B. Engelhardt organized her fans to feel ownership in her quest for a Grammy nomination.
Sync licensing has grown into a huge opportunity for indie musicians to gain listeners and earn money. That’s increasingly true for thousands of CD Baby clients whose songs have been licensed to numerous projects on almost every major and cable network, streaming networks, film studios, and more. What do the tracks that we place in film and TV have in common? How can you increase your chances of getting a sync placement? Let’s talk.
The internet exploded with news that Facebook was no longer going to allow artists to livestream on the platform. Fortunately, that information was completely false. However, on this episode of the podcast Kevin and Chris help define the mysterious “listening experience” issue that has Facebook muting some artists videos. Plus, we take some amazing listener calls.
Letâ€™s get real for a sec: Musicians are well acquainted with rejection and failure. But we donâ€™t want to admit it, do we? In this podcast episode, Kevin and Chris talk about the kinds of rejections youâ€™ll inevitably encounter as a musician, how to deal with it, and maybe even transform it into something positive. Plus listener questions.
Few people are going to notice your music simply because you’ve made it. You have to do something ELSE to get attention, and online advertising opens up an affordable way to create awareness, stir interest, and build a fanbase as an independent musician. In this episode, Kevin and Chris talk about advertising for musicians, the power of a new interactive ad tool, and much more.
Musicians, it’s time to get Reel. Instagram Reels â€”Â Facebook’s answer to TikTok â€”Â is now available, and your music can be there too! In this episode, Kevin and Chris discuss the features of Instagram Reels, why it matters for your music career, and what it means for TikTok. Plus, gossip and rants about Spotify’s Daniel Ek, listeners calls, and more.
Itâ€™s time to rethink the way you release singles. Standalone tracks are no longer SOLELY tied to larger album promo efforts. In this episode, Kevin and Chris discuss 10 strategies for releasing single songs so you can grow your audience, build algorithmic momentum on streaming platforms, and stay inspired. Plus listener questions!
With so many artists turning to live-streaming, itâ€™s time to ensure you stand out from the rest and take yours to the next level. In this episode Kevin and Chris share more tips on presenting yourself like a pro. Plus, you get a rundown of all the gear Chris uses to pull off a top notch livestream.
The article on Zoom audio tips mentioned in the episode can be found HERE.