Music Promotion and Marketing tips for Indie Musicians
Relationships are the driving force behind a successful music career. Think of a photographer who captures your essence, a marketing expert who promotes your music, and a meticulous mentor who helps you find order in…
If you’re not promoting your music with short-form videos on platforms like TikTok and Instagram Reels, you’re missing out on a major opportunity to grow your audience. And while everyone wants to go viral, actually…
Whether you’re just starting out or it’s been a while since you’ve released new music, it’s important to find real, true fans. These are people who love your music for what it is, not because…
Real, live, in-person gigs are finally happening again! That means you should start thinking about getting back out on the road and on stage. But what if it’s your first time out, or your first…
After two years of false starts and canceled tours, it’s finally time to plan for a post-pandemic music career. But with so many changes in the music industry, how do you get back on track?…
You’ve likely seen some famous artists announcing they’re removing their music from streaming platforms like Spotify. These major artists can have an equally major influence on the music industry, and they may even inspire independent…
You might know what NFTs are, how they work and how to create and sell them. But…should you? That’s a totally different question. In part two of our series on NFTs, we talk through some…
NFTs have been hyped as digital collectibles; as a way of building community; as a new format that could potentially revolutionize the music industry; as a way to return value directly to artists for their…
The cover art for your single or album is one of the first points of contact that you have with your listeners, so it’s important to make a compelling first impression. After all, your cover…
What are mechanical royalties and how do you get them? If your music is not listed with the MLC, you’re missing out on mechanical royalties you’ve earned. That’s YOUR money! So how do you collect…
Writer’s block happens to everyone, but that doesn’t mean it isn’t frustrating when you’re trying to create and coming up blank. If you’ve found yourself in a songwriting slump, try these fun challenges to dig…
When it comes to sustaining your music career, is social media… Dead? Dying? A zombie? Still the greatest tool we have, even though it’s killing our souls one post or doomscroll at a time? In…
Contrary to the old idiom, people DO judge a book by its cover. And the same goes for music. If your release’s cover artwork is blurry, unnecessarily cluttered or just downright ugly, it could put…
Given that there’s no ONE path to success these days, CD Baby has made sure to empower artists in a myriad of ways: digital music revenue, publishing administration, sync licensing, physical manufacturing and distribution, social…
It may feel like there are few applicable lessons to learn from the unrivaled career of The Beatles. They were icons. They were giants. They were… mere mortals? Yep. Humans, just like the rest of…
Are you planning to release your first song? Or… your first song in a while? There is a lot you’ll encounter along the way that might be new to you. Let’s talk about all the…
Even megastars “piece it together.” Ticket sales, merch, streaming, publishing, appearances, sponsorships, the list goes on. But how can a DIY musician earn a living via a diversified revenue stream that includes production, session work,…
One decision, whether to go solo or work with a group, can have a huge impact on how you make, market, and monetize your music. In this episode, Kevin and Chris talk through some of…
What separates full-time from part-time musicians often comes down to merch sales — not just at gigs, but ONLINE too. Do you have YOUR e-commerce game dialed in? Are you profitably selling shirts, hats, CDs, vinyl,…
In this episode, which was recorded at the 2021 virtual DIY Musician Conference, Jackie Venson details how she adapted for continued success during the uncertain times brought on by the pandemic. Not only has she…
As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience’s attention span is shortening, so you feel the pressure to be MORE productive…
As a musician today, your VIDEO presence is likely what has the most impact on your ability to reach new listeners and engage your fans. So you need a steady flow of good video content….
Are you ready, like REALLY ready, for the return of live gigs? In this episode, Kevin and Chris talk about what artists should (and shouldn’t) be doing to make the most of the return to…
Growth on Spotify. We all want it. And there are a hundred online courses teaching you how to run PAID traffic to boost your streams. But Siren and the Sea grew their monthly listeners on…
DIY musicians don’t actually want to do it all themselves. Nor should they! BUT… there’s a right time and wrong time to grow your team, take a big risk, or attempt the next big thing….
We have big dreams whenever we releases new music — more fans, more money, more recognition. But there’s a difference between a goal and a wish. In this episode, Kevin and Chris provide a detailed framework…