DIY Musician Podcast

Music Promotion and Marketing tips for Indie Musicians

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#269: Getting your music promotion in order for 2021

It’s a new year with many challenges still facing artist as they try to connect with music fans during a global pandemic. Take heart! Indie artists have always lead the charge when it comes to…

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#226: The new way to market your music!

At CD Baby, we are always looking for new and innovative ways for artists to market and promote their music. That’s why we’re happy to announce  Spotify audio ads and banner ad targeting as a…

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#225: 25 ways you’re sabotaging your music career

Are you standing in the way of your own success? Are you accidentally making it harder to accomplish your music goals? In this episode Kevin and Chris talk about 25 kinds of self-sabotaging artist. Are…

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#224: Have your say, Pt 2 — what MORE musicians want to know…

As we close out 2018, we have another episode dedicated (mostly) to our listeners, where DIY musicians call and email with great questions and tips! “Mostly” dedicated, because the episode begins with Kevin and Chris…

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#223: Have your say – what musicians want to know!

Our listeners ask great questions, so we thought we’d do a whole episode taking calls and emails from DIY musicians, and then try our best to provide answers that aren’t bonkers. Plus, inspirational film and…

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#222: Tips to promote your music in the holiday season (2018 edition)

The holiday season is the perfect time of year to crank up your music promotion efforts and try something new and different to engage your fans. In this episode, Kevin and Chris share their holiday…

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#221: 8 music myths you need to leave behind

Time to say goodbye to a few false assumptions that have been holding you back! The music industry has stayed loyal to some really destructive myths, so it’s always great to see when independent artists…

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#220: The right way to do cover songs

Do “real” artists do cover songs? What kind of songs should you cover? And what are the different uses of a great cover version? In this episode, Kevin and Chris talk about the controversy and…

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#219: Kristen Ford – How to tour Europe without a booking agent or label

The European market has a rich live-music tradition, but artists often feel lost when trying to infiltrate the scene as an outsider. However, with the aid of online tools like Google Translate and Skype, booking…

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#218: Everything you need to sell and stream your music online

Once you’ve finished recording your new album or single there is still some work to do in order to get the release over the finish line. In this episode, Kevin and Chris discuss all the…

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#217: DIY Musician Podcast Live! – Successful release strategies i...

Streaming has opened up new opportunities for artists to get creative with the way they release music. What strategies actually work? How can you ensure your album release has maximum impact? In this episode that…

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#216: Marketing music with Instagram and Instagram Stories

The way musicians — heck, the way ANYONE uses Instagram today — is very different from how we used it years ago. Whether you’ve been marketing your music on Instagram for years or you’re brand…

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#215: 8 takeaways from the 2018 DIY Musician Conference

Whether you were at the 2018 DIY Musician Conference in Nashville, missed out, or didn’t even know it existed, Kevin and Chris talk about 8 lessons learned at the event, and how they apply to…

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#214: The truth about Spotify playlists, Pt 2

Let’s get beyond the basics of Spotify playlists. How do you determine which playlists will actually make a difference for your career? How do you find them, hunt down the contact info of the curator…

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#213: The truth about Spotify playlists, Pt 1

Rethinking everything you know about Spotify playlists means you have to revisit your assumptions. In this first of a two-part series, Kevin and Chris talk through the foundations of a playlisting strategy, touching upon a…

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#212: Promoting a new release – What we tried!

There are a million ways to promote a new release. In this episode, Kevin and Chris discuss some of the things they’ve tried with their new music to reach listeners and amplify that interaction —…

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#211: DIY Musician Podcast Live! – Everything you need to forget a...

The old ways and myths are strong. And many musicians are still making important decisions for their careers based on outdated practices and false assumptions. In this episode, taped in front of a live audience…

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#210: Heather Ellis – Marketing music with Pandora AMP

Are you use Pandora AMP? It’s a no-brainer; DIY musicians should absolutely take advantage of these powerful (free) features of Pandora’s streaming service, particularly the Artist Audio Messages and Featured Track tools. In this episode,…

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#209: DIY Musician Podcast Live! – The new rules of social media

Have you been wasting your time on social media? Online tools and trends are constantly changing. In this live taping of CD Baby’s DIY Musician Podcast, Kevin Breuner and Chris Robley will discuss what works,…

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#208: Cheryl Engelhardt – 30 emails to automate your fan list

If you’re like most artists, you’ve been collecting fan emails to build that coveted email list. However, once you build that list, it’s hard to figure out what to send so your emails continue to…

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#207: 5 ways to ruin a press opportunity

As musicians, we work hard to get press coverage. But when the moment arrives, we sometimes squander the opportunity, or worse, let it go completely off the rails. In this episode, Kevin and Chris discuss…

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#206: Suzanne Paulinski – Time management for musicians

Independent musicians today have LESS time and MORE responsibilities. Plus, we can waste a lot of hours just daydreaming. How do you juggle all the DIY tasks without dropping the ball or wandering off track?…

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#205: More money and more credit – Good news for songwriters!

Artists that create original music will make more money from on-demand streaming over the next five years. In this episode, Kevin and Chris discuss two recent wins for songwriters in the world of music streaming:…

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Better Music Marketing with Show.co

#204: Better music marketing with Show.co

Show.co’s music marketing tools make it easy for you to create online campaigns that will get your fans to take specific actions. But the effectiveness of these tools is directly related to the thought and…

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#203: 3 methods of successful tour booking and tour management

Getting gigs and building out a tour is always a challenge for indie musicians. In this episode, Craig Grossman talks about how to utilize three proven methods for networking, contacting venues, and closing bookings. This…

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#202: The indie musician’s place in 2018

What opportunities and challenges lie ahead for independent musicians in 2018, and what lessons can they carry forward from the past year? In this episode, Kevin and Chris do some soul searching, and a little…

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